What is the Benefits in Applying Revenue Assurance in Your Company

Gold Bars by Mark Herpel (CC@flickr.com)

In almost every situation, I usually start form the goal. If I do something, what is the goal to be achieve. The same question also come when I learn about Revenue Assurance. The answer is very interesting. So why don't we explore something about this question.

Let's back to our first perception, Revenue Assurance have two goals. First, to make sure that the money that generated as the result of the business activities should be received fully (completely) by the company. The second, that the customer receive the service/goods that being provide by the company as the money they paid.    The second goal, actually will be give a company back the actual corporate image. The stronger they show their integrity on their service the customer, it will lead to  better corporate image. All the goal will returned to the company itself.

Sometimes i see the core of revenue assurance as part of continues business improvement. On every opportunities, they try to do something to make their business activities better. They receive insights/alarms from the control that they put on business, and do something to fixed in order to make better business operation.

Okay, lets do some brainstorming here. First the benefit for the company who apply revenue assurance in their business activity will know how much potential revenue that they should get from their business. The information of potential revenue is a result of process of identifying current revenue leakage and current revenue.  The second, the new additional revenue and cost saving, if the do correction and prevention form the root cause of revenue leakage. By doing some recommended corrective/preventive action, the company can start received new additional revenue from their customer or some cost saving from paying over to their partner. This situation can be called "a new revenue without selling anything".

On the other side, with your integrity in generating accurate bill to your customer, they will be happy and feel secure for using the services. This will create value to the company in the view of their customer. Moreover the regulator will appreciate for what the company do, they comply with the regulation.

Theses are some benefit for implementing revenue assurance. It will be so exciting when we start talking about the inside of revenue assurance.